Last Updated: February 2026
At Wyke Roofing Ltd, we are committed to safeguarding the privacy and personal data of visitors to our
website, www.wykeroofing.co.uk (the “Site”), in compliance with the
General Data Protection Regulation (GDPR) and the Data Protection Act 2018. This Privacy Policy explains how
we collect, use, and protect your personal information, particularly regarding the use of cookies for Google
Analytics. Information collected is managed by Merchant Services - https://merchant-web.co.uk
1. Information We Collect
We may collect the following types of information when you use our website:
- Personal Data: This includes any data that can identify you as an individual,
such as your name and email address, only if you voluntarily provide this information through forms (e.g.,
when you contact us).
- Usage Data: We collect information on how you interact with our website, such as
your IP address, browser type, device information, pages visited, and the time spent on each page. This data
is collected via Google Analytics to help us understand website performance and improve the user experience.
- Cookies: Cookies are small files that are placed on your device when you visit
the website. We use cookies for Google Analytics to gather anonymous data on site traffic and user behavior.
Cookies do not store personally identifiable information.
2. How We Use Your Information
We use your information in the following ways:
- Google Analytics: We use Google Analytics to collect and analyze anonymized data
about website usage, such as page views, session duration, and traffic sources. This helps us to improve the
functionality and content of the website.
- Responding to Inquiries: If you contact us via the website, we will use your
personal data to respond to your inquiries or requests.
- Legal Compliance: We may process your data to comply with legal obligations or
to protect your vital interests.
3. Legal Basis for Processing Data
Under GDPR, we rely on the following legal bases to process your personal data:
- Consent: We will collect and process your personal data (e.g., name, email
address) only with your explicit consent, particularly when you submit a contact form.
- Legitimate Interests: We may process anonymized usage data to improve the
website’s functionality and performance. We also use this data for analytics purposes.
4. Cookies and Google Analytics
When you visit our website, we may place cookies on your device to collect data for Google Analytics. The
information collected by these cookies is anonymized and used solely for statistical purposes.
Types of Cookies We Use:
- Google Analytics Cookies: These cookies track user behavior on our website
(e.g., pages visited, time spent on the site) to help us analyze and improve website performance.
Managing Cookies: You can manage or disable cookies through your browser settings
at any time. However, disabling cookies may affect your experience on the site. You can also opt out of Google
Analytics tracking by installing the Google Analytics
Opt-out Browser Add-on.
5. How We Protect Your Information
We implement appropriate technical and organizational measures to protect your personal data from
unauthorized access, disclosure, or misuse. All data is stored securely, and we limit access to authorized
personnel only.
However, while we strive to protect your personal data, please be aware that no security measures are
completely foolproof.
6. Sharing Your Information
We do not sell or share your personal data with third parties, except in the following circumstances:
- Service Providers: We may share data with trusted third parties, such as Google,
solely for the purpose of providing analytics and improving our website.
- Legal Obligations: We may disclose your data if required to do so by law or to
comply with legal processes.
7. Your Data Rights
As a user based in the UK or EU, you have the following rights under GDPR:
- Right to Access: You can request a copy of the personal data we hold about you.
- Right to Rectification: You can request corrections to any inaccurate or
incomplete personal data.
- Right to Erasure: You can request the deletion of your personal data, subject to
certain conditions.
- Right to Restrict Processing: You can ask us to limit how we process your
personal data in certain circumstances.
- Right to Data Portability: You can request your personal data in a structured,
commonly used format to be transferred to another controller.
- Right to Object: You can object to our processing of your personal data in
certain situations, such as direct marketing.
To exercise any of these rights, please contact us at merchantservices.stevenson@gmail.com.
8. Retention of Data
We will retain your personal data only for as long as necessary to fulfill the purposes outlined in this
policy or as required by law. Usage data collected by Google Analytics is retained for a period of [insert period, e.g., 26 months], after which it is automatically deleted.
9. Third-Party Links
Our website may contain links to other websites. We are not responsible for the privacy practices of
third-party websites. Please review the privacy policies of those websites before providing any personal
information.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other
operational, legal, or regulatory reasons. We encourage you to review this page periodically for any updates.
The date of the latest revision will always be noted at the top.
11. Contact Us
If you have any questions or concerns about this Privacy Policy or our use of your personal data, please
contact Merchant Services at:
Email: support@merchant-web.co.uk
Phone: +44 7394542901